Global franchises start innocuously enough. In Kentucky
during the depression, Harland Sanders threw a few herbs and spices into some
gas-station fried chicken. In Sweden during the war, a teenage
Ingvar Kamprad saw his first bloody Allen key and the bloody flatpack was inflicted on the
world.
And in England just after the end of the swinging
sixties, six-year-old Adam Hargreaves asked his dad: “What does a tickle look
like?”
His father, Roger, was the creative director at an
advertising firm. If Mad Men has
taught us anything, it’s that the Don Drapers of this world know all about slap
and tickle. Here was the perfect excuse for Roger to go away and do some
“research”.
But no, this was Roger Hargreaves, not Roger Sterling. He
wasn’t like that. And nor was he an “ask your mother” kind of dad. He did
indeed go off and indulge his passion, but it was a passion for drawing, and he
came up with an answer to Adam’s question.
Mr Tickle. Orange body, long arms, blue hat. Incorrigible
groper.
Roger Hargreaves realised that Mr Tickle opened all sorts
of doors, and not just the kitchen door from his bedroom so he could raid the
biscuit tin.
If ever there was a series waiting to happen it was this.
There was a simple formula for almost infinite ideas: Mr
(insert characteristic here). Which was later expanded to add Little Miss
(insert characteristic here).
Roger Hargreaves died in 1988, at the age of 53. Adam, by
then in his 20s, eventually carried on the family business and wrote new books
for the series.
And he’s done a good job. But I was a child of the 80s,
so to me, the likes of Mr Cool and Mr Rude will always be impostors. Even the
few of Roger’s own works published after his death – Mr Brave to Mr Cheerful – don’t
sit well with me. Anything after Mr Slow, I consider non-canon.
In 1971, Mr Tickle was the first. He tickled the
policeman without getting shot. He tickled the butcher without losing an arm.
He hid outside a school window, reached into the classroom for a tickle, and did not face
criminal charges.
And he tickled my fancy. Sure, he spent his days
interfering with strangers, but he did it with a smile. They were more innocent
times.
Since then, there has been a TV series, special
editions, merchandise, parodies. And it all began with Mr Tickle. He is the Mr
who started a global franchise.